Having something tailor made for you, custom designed to be perfect for your business -- it's a sign of quality and success.

And yet web usability expert Jakob Nielsen reports that most people don't use the customization features available to them. Those who do, according to Nielsen, get just as good an experience as those who don't. Using customization features doesn't interfere with usability or cause people to regret taking the chance.

So why don't people choose to use those features? According to Nielsen's research, people feel lost -- almost frightened -- when they try to set custom options online.

At SmartPay, we know that there are some important benefits to customization.

• A custom portal reinforces your brand. Having a consistent look and feel every time you communicate with your customers makes you look professional and serious about your business.
• Your customers recognize your look, and they feel confident about the security of the process. It increases their trust and comfort with you, and encourages them to use the electronic invoicing system, giving your business and the environment the advantages of SmartPay's EIPP solution. 
• Customization makes SmartPay work better with your business.
  

These are significant benefits. Fortunately, you can have the benefits without having to feel lost. When you call us to set up your SmartPay system, we ask you a few questions and get everything arranged for you.

You can still make changes if you want to; you have control over the system. But you don't have to. If you ever need to adjust the system to make it work better for you, we're only a phone call away.